How Many People Changed Their Facebook Icons?

My news feed went seriously red last week, with nearly half of my Facebook friends changing their Profile pics and/or Cover Images to support Marriage Equality.

Having seen so many Facebook friends change their profiles, I was curious to know how widespread this phenomenon was across the country. Luckily, Facebook was also curious, and constructed a statistical model to estimate the likelihood that an individual in a given county would change their profile picture on March 26 to am red and pink equal sign or similar image. When they compared the week-over-week increase, here is what they found


image credit: Facebook

Data analysis by Eytan Bakshy, a researcher on the Facebook Data Science Team.

To see the source and learn more about how Facebook came up with this map, check out this Facebook post.


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